Sofas
Editorial setting
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Same product, same space — only with the light direction, styling and framing that were missing.
Visual Commerce for home & living brands
Your product isn't the problem. The way it's presented may be costing you margin.
Two pieces with the same quality, the same price, one looks premium, the other looks generic. That difference has a name: Perception Margin.
INFI builds the visual system that closes that gap, applied to your real products.
The way you present your product is costing you margin. INFI builds the system that fixes it — on your real products.
No shooting, no product shipping. We start with the assets you already have.
Perception Margin
A premium product can look ordinary when presentation doesn't match the quality.
You've measured production cost, logistics, packaging, discounts. There's a margin that's rarely measured — and it's decided before the customer touches the product.
Bedroom furniture
Premium context
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Standalone pieces gain perceived value when placed in a setting aligned with the brand identity.
Living room
Full collection
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From a simple reference to an aspirational campaign — without a new photoshoot.
Drag to compare
Presentation changes perception.
Perception changes value.
See how a catalogue photo becomes a complete visual direction.
Click the image — a product isolated in the catalogue
The outcome you're buying
Every product looking like it belongs to the same brand.
We don't sell isolated images. We sell the visual language that lets every new SKU be born inside the brand identity, without rebuilding the production process every time.
It's the difference between managing another photography supplier every quarter and having a system that already knows how your brand should be presented.
Consistency across products
Sofas, tables, chairs, beds, sideboards and accessories within the same language of light, materials, composition and setting.
One product, six formats
Hero, lifestyle, detail, setting, campaign and social — from the same reference, without a new shoot.
End the repeated production cycle
Stop organising a new location, crew and styling every time you launch a product or need more content.
Brand-aligned direction, not generic
Direction starts from your identity, positioning and references — validated by you before it's applied to more products.
Ready for every channel
PDP, catalogue, social media, paid media, email and campaigns — formatted from the start, no cropping afterwards.
The INFI STYLE LOCK™ mechanism
It's not another shoot. It's the rule that stays.
Before producing a single final image, we define and validate the STYLE LOCK with you — the palette, materials, light and editorial references that govern everything the brand publishes. It becomes your playbook, usable with or without INFI.
One brand, every product
From the original product to the applied system.
Product fidelity at every step: proportions, materials, colours and finishes are criteria defined before production — nothing leaves without that validation.
We build the STYLE LOCK with the brand's visual direction
We define setting, light and camera language
We start from the photography you already have — no shooting
We apply product fidelity and transfer into the setting
We deliver ready for PDP, catalogue, social and paid
The offer
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INFI Perceived Value Sprint™
A fixed-scope project, 3 to 4 weeks, that builds and validates your brand's visual system — on your real products — before any production at scale.
Diagnose
Brand Perception Audit — we map exactly where your current presentation is losing perceived value, before spending a euro on production.
Design
INFI STYLE LOCK™ + Visual Territories — we build and present concrete visual directions. We only move forward after you approve one.
Deploy
Real-Product Proof + Launch-Ready Hero Set + Channel-Ready Delivery — the approved direction applied to your products, ready to publish.
You don't pay for direction blind.
We only scale what you've already approved.
That's the Style Lock Guarantee™: full production only starts after you approve a Visual Territory. If no direction is approved, you only pay for the Diagnose + Design phase — never full production blind.
Only 3 Sprints at a time — to protect the quality of visual direction.
Core system
- Brand Perception Audit€2.000
- INFI STYLE LOCK™ (your playbook, included)€4.500
- Visual Territories€2.500
Production & delivery
- Real-Product Proof + Launch-Ready Hero Set€8.000
- Channel-Ready Delivery€1.500
Bonuses included
- Competitor Perception Snapshot€1.000
- 30-Day Style Lock Assurance€1.500
- Launch-Ready Social Cutdowns€1.500
- Founding Partner Fast-Track€1.000
Total value
≈ €23.500
Your investment
€9.500 – €12.000
Proof — territory by territory
The product doesn't change.
The product doesn't change.
Perception does.
We're a Founding Cohort — the first Sprints run with transparent terms: you see the process step by step, in exchange for case study rights. This isn't a black box.
INFI · Founding Cohort
Home & living
Catalogue · Campaigns · Consistency
Only 3 Sprints at a time
We're running the first Sprints as a Founding Cohort.
We're a new company — and we don't hide it. Instead of asking you to trust a track record that doesn't exist yet, we give you full visibility on the process, founding pricing and direct creative direction support, in exchange for case study rights. You see exactly how the system is built, step by step.
Furniture
Sofas, tables and beds — context, scale and materials.
Décor
Accessories, lighting and textiles in coherent compositions.
Home & living
Catalogue, campaigns and social in the same visual universe.
Style Lock Guarantee™
We don't scale a direction you don't believe represents your brand. Full production only starts after you approve a Visual Territory — if no direction is approved, you only pay for the Diagnose + Design phase.
Built between product, operations and visual direction — to help brands present better what they've already created.
Who we built this for
Built for specific brands — not for "any product".
The Sprint was designed for growing furniture and home & living brands, with a catalogue of 50+ SKUs and real marketing budget — not for those looking for cheap "AI images" at volume.
You already have a good product and a good brand
The problem isn't the quality of what you sell — it's that presentation doesn't match that quality across every channel.
Your catalogue already looks like "several brands"
Supplier content, old shoots and social media, produced at different times, with no shared rule.
You already spend on recurring shoots/CGI
The budget already exists — it's just funding a cycle that restarts every quarter, instead of a system that stays.
You have a small catalogue (<20 SKUs)
The return on a full system only pays off from a catalogue with real scale.
You want cheap "AI images" at volume
We don't sell one-off images. We sell a validated system — with product fidelity as a requirement, not optional.
You don't want to validate direction before scaling
The Style Lock Guarantee™ requires an approval step. If you prefer to move forward blind, this isn't the right process.
Objections, answered
Before you ask, we've already answered.
We're transparent about it: the first Sprints run as a Founding Cohort — full visibility on the process and founding pricing, in exchange for case study rights. You're not buying a black box; you see exactly how the system is built, step by step.
You don't pay for a result blind — full production only starts after you approve the visual direction (Style Lock Guarantee™). And the investment is usually within what comparable brands already spend per quarter — €10,000 to €20,000 — on shoots and CGI that only cover part of the catalogue.
A photographer delivers images. INFI delivers the system that makes any photographer, freelancer or in-house team — including those you already use — produce consistent results. We're not a competing supplier; we're the rulebook your current suppliers don't have yet.
Nothing is delivered without passing explicit fidelity criteria — your exact materials, proportions, colours and finishes are defined as requirements before production, not left to an algorithm.
You approve the Visual Territory before we touch full production. If no direction is approved, you only pay for the Diagnose + Design phase — you never pay the full price for a direction you didn't validate.
No. The STYLE LOCK is delivered as your playbook — it can be used to brief any photographer, agency or in-house team, with or without INFI, in the future.
We need clear, high-resolution photography that accurately represents the product. Where possible: simple background, different angles, detail shots and files without excessive compression. No shooting, product shipping or on-site visit.
The Sprint has a fixed scope of 3 to 4 weeks: visual direction approved in the first 1–2 weeks, final assets ready to publish by the end of week 4.
Not always. INFI works best as a system that replaces or reduces the need for repeated shoots for catalogue, variations and multi-channel content. Physical shoots remain relevant for projects with people, video or specific technical requirements.
The process separates visual direction validation (Design) from adjustments to final assets (Deploy). The exact number of revision rounds is defined in the proposal. A complete direction change after approval may require revisiting scope.
Book your Audit
We'll show you where you're losing perceived value.
We analyse your brand, catalogue and current positioning, and show you exactly where presentation isn't matching product quality — before talking about production.
Takes less than a minute — we'll handle the rest on a quick call.
- Style Lock Guarantee™ — you only pay for full production after approving a direction
- Only 3 Sprints at a time — to protect the quality of visual direction
- Founding Cohort — full visibility on the process and founding pricing